Project
Branding (022)
Baillardran, Artisans of the Canelés.Is it the Canelé that made Baillardran, or Baillardran that made the Canelé?



Explore the refreshed site and online store, including a thorough history of this iconic pastry. Turns out, three generation of pastry chefs know what they're doing.


The legendary (and irresistable) Canelés look as good as they taste in a suite of mouth-watering product shots that rebrand the famed Maison.


Role ↓
Creative direction Design lead Photo lead
Credits ↓
Oceane Toubert (Photo) Pierre Hubin (Design) Troa (Development) Goodkids (Agency)
Awards ↓
Project
Branding (022)
Baillardran, Artisans of the Canelés.Is it the Canelé that made Baillardran, or Baillardran that made the Canelé?



Explore the refreshed site and online store, including a thorough history of this iconic pastry. Turns out, three generation of pastry chefs know what they're doing.


The legendary (and irresistable) Canelés look as good as they taste in a suite of mouth-watering product shots that rebrand the famed Maison.


Role ↓
Creative direction Design lead Photo lead
Credits ↓
Oceane Toubert (Photo) Pierre Hubin (Design) Troa (Development) Goodkids (Agency)
Manuel Tocanne
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